While your site may have several relevant keywords with which to populate the domain name, you’ll want to narrow down the subject severely. You don’t want a domain name that goes on for miles because people can’t remember it. If you are selling nail care products, don’t try to include every product in the domain name. Try to consolidate. Either use the one or two most prominent products in the name or find a way to state your topic in general. Use “nail care” or “fingernails” in your domain name to suggest all products. Or, if you are focused on specialized grooming products for the nails, use “nail grooming”.

Be Unique but Simple

A domain name populated with keywords doesn’t have to be fancy. It simply needs to get the point of the website across in a somewhat unique way. If you are publishing a site about various grooming techniques or types of manicures for nails, you could use something cute like “fingernail tips”. If you are providing a service, you should include the location of your business, especially if the service is to be local and not an internet provision. If you live in Florida, you don’t want someone calling from Oregon expecting service the next day.

It is good practice to review other domain names regarding the same topic as you intend to include on your website so that you can get an idea of how others have attracted attention in the past, as well as what domain names are already taken so you can stay away from those and any others that are too similar. Start by searching the keyword or keywords with which you’d like to populate your domain name; this will return several sites that have already accomplished this. One of these sites may give you the best idea for your own site, and you’ll be ready to get started.

Keith Mallinson is a software publisher who helps web master automate their portal building business. Visit his site at http://www.subdomainwizard.com where you can get unlimited domain names for $97